16 August 2006

Blink, and you’re a bestseller!

I’ve always liked the way Americans are used to going deep into the subject, and making a fortune out of their endeavour.

Recently one hypothesis has gained this all American privilege of being the subject of deep diagnosis. Most of us know it as “intuition” or “gut-feel”, which a person develops in any field of work or life in general. The American author, New York Times staff writer and former science reporter Malcolm Gladwell has gone deep into this subject and re-named it as “BLINK” – the power of thinking without thinking. He even wrote a book on the same name.

The theory or technique proposed after his deep analysis is nothing new perhaps for many of my compatriots and my forefathers. They have / had this in their blood anyways, perhaps because of their inherited powers - usually abused as “mystic”. Further, the book itself has not given any specific techniques to improve your gut-feel, or any ways of learning “thin-slicing”.

However it is interesting to note the way this author presents anecdotes after anecdotes to prove his technique/ hypothesis. The result? The book has become an international bestseller.

Imagine what would happen if one of my able compatriots start following the American way of going deep down into a subject, and start producing similar books? I could think of very many subjects that are known, used, abused, but not properly written about – e.g. Conning, Psychic face-reading, Politics, Sorcery, Romancing, etc. etc.

Any takers? If none, any sponsors, who’d like to fund this project for me?

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