How much skin-show is acceptable in UAE?

We live in UAE, within a melting pot of cultures and communities. Much as we like or hate it's idiosyncracies and problems, UAE does give many of the Expats the opportunities to live their lives in a way they'd perhaps not imagine in their home countries (otherwise they would not have come in the first place!). Thank You is the least we can say perhaps!

One of the things I've never been able to really fathom, is that despite being a Shariah compliant country, it closes it's eyes to many things, which perhaps many similar nations would not! One of these things I've always found unacceptable (though not obnoxious!) is the extent of skin show allowed in the printed materials / media. Even with a new code of conduct to tackle nudity in Dubai, majority of the people thought that the new code of conduct is ridiculous (polled by Kipreport.com)! Particularly, we see that the so-called "health" or "lifestyle" magazines are sprinkled with abundant dose of nudity in different forms, denoting "life" or "health" or "fitness".

Personally I've been tracking one of these magazines in UAE, and thought of posting this question in the UAE Community Blog (image above). I got overwhelmed by the comments / discussions that ensued on this piece, and was amused to see I'm not the only one!

While I'd like to thank all of those who put their hearts in this discussion, I'd like to still keep these questions open:

1. Is it really the "only" way to promote health and lifestyle - regardless of the culture of the land in question?
2. Is it not crass consumerism that's imposed / forced upon, to attract the 90% of the community who DO-NOT follow this kind of lifestyle?
3. Aren't there better ways promote health and lifestyle - stylishly? Or is it the norm of the industry?
4. Is there any other / better / different way to promote HEALTH and LIFESTYLE?

Looking for your responses.

Other Links: Dubai Code of conduct (full version); Dubai Issues List of prohibited public behaviour; Behave Yourself!